Sandrine Plasseraud

Linkedin integrates Twitter and other Twitter related topics

A week ago, blogger and entrepreneur Loic Le Meur was giving us "30 predictions for the future of Twitter" and if you haven't seen the video yet, one of the things he mentioned was how he foresaw that status updates will be present all accross social networks, be it Facebook, Yahoo, MySpace or LinkedIn. And how all status updates in the future will be updated everywhere at the same time...

Not sure whether Loic had used a cristal ball with regards to LinkedIn or whether he simply talked to them but turns out that LinkedIn today announced new features they will roll out in the next couple of weeks in partnership with Twitter. "When you set your status on LinkedIn you can now tweet it as well" and vice versa.

In addition to talking about how status updates will be rolled out to most social networks, here are a few things Loic predicts:

• Twitter will be a good way to judget someone's reputation ie today you Google people, tomorrow you'll check them out on Twitter
• Twitter will replace text messaging because it's portable and it's available all over the world
• Private updates will become bigger than public updates

I'll let you watch his video below for more of his predictions but I wanted to touch on one of them more particularly: Loic insists on how companies will use Twitter in the future and how they will need to devote entire teams to Twitter.

On that subject, I was recently reading a post by David Armano about BlogWorld 09 and one of the things he mentions is how Scott Monty, when asked if he had made any mistakes in his role as Head of Social Media at Ford, "more or less responded that not scaling soon enough was one of them". Interestingly enough, Peter Kim just wrote a post on that subject to: "Using Twitter at scale" and mentions CoTweet, a multiple account Twitter platform we've been using for various clients at We Are Social.

As a corporation, you can [and you should] use Twitter to engage with individuals online about your brands and products and clearly you can do it for a while on your own (like Scott Monty did for Ford) but soon enough you'll need to put a proper strategy into place and along side this, proper processes. In the same way your customer services department has formal processes...

Real time fantasy football: Football3s

As some of you know, I'm in a "transition phase" (I'll come back to that one another day) - I've moved out of my flat in Shoreditch and I'm currently staying with my friend Matthieu (@juninho69) and his flatmate Andy. Yep, two guys, so clearly I had to watch the Olympique Lyonnais v. Liverpool football match last night ;D

Interestingly enough, I used this opportunity to test out the Football3s real-time app developed by Mint Digital that our friend @utku presented to us a few weeks ago.

These days, it's all about the "real time web" as I've already mentioned in a previous post... I mean, come on, even Google and Bing have integrated Twitter updates in their search algorythm. But the real-time web is not just about status update and I love what the guys at Mint Digital have done with their live fantasy football game!

As a real game is starting on your tv, you log in to Football 3s, pick up 3 players from either team and as the match is being played, you get points whenever your players' do something on the real pitch. Check it out, very entertaining, especially as you can play against other friends online.

Below screenshots are showing printscreen of my team Finsbury Parc FC....

And as you can see... only 1 point after 9 min 25 secs... But it was fun!

Twitter lists

Woke up yesterday morning with a smile [I'm a geek] when I discovered I was part of the 'few' people (well I'm sure there are tons of us but still) who were granted access to the cool beta "Twitter List" function:

Spent some time yesterday afternoon setting up a couple of lists including a We Are Social one, and joining the official LeWeb09 bloggers one. Was about to write a post about it last night when I came accross this message:

So yes, I was pretty upset - not sure what happened? Maybe this tweet? But I doubt it - probably just a technical glitch. Oh, yes, actually it was a technical glitch as I now seem to have regained access to the function :D

Pretty interesting how Twitter has deployed this new interesting feature considering that until now, as far as I'm concerned, most of the useful functionality around Twitter were developed by third parties rather than Twitter itself. I use Tweetdeck and of course you could already create lists there - however, not sure if I'm the only one but I usually missed out on 4 out of 5 tweets in my Tweetdeck lists...

My hope? That I'll be able to export my Twitter List to Tweetdeck easily (and that the tweets will appear).

Éstée Lauder: get a photo for your Facebook profile

I've been meaning to check this last Estée Lauder marketing campaign since Willem mentioned it to me so here it is, slightly late but still worth noticing...

Estée Lauder recently launched a campaign in New York that offered women a complementary makeover and a photoshoot by a professional photographer so they could upload a great photo of them on their Facebook page, MySpace or else. I find it very clever the way they managed to find a simple yet very strong call to action to get women to come to a store and experience the brand. Very very clever!

 

You can find out more more about the campaign here.

Google to include Twitter updates in search results

If you're following Google on Twitter, you might have seen their last tweet "Tweets and updates and search, oh my!"?

There's been many talks about the relevance of Google Search versus the one of Twitter Search in the past few months and this is a very interesting news...

Twitter Search obviously features the tweets as they appear in real time search whereas Google will list the sites with the most 'search equity' first, ie, sites who are the most popular for example - but these sites are probably popular because they've been here for a while (I'm simplifying here of course!).

Ok, let me give you an example, that'll be easier. Let's search for Obama:

• on Google, link number one is a news one (Afghan troop decision) and link 2 is his site, 3 is Wikipedia

• on Twitter, I'm getting live feed updates as I'm writing this post about his position on Afghanistan again but also about his comments on small business support, on the Canadian health system, about the fact that his wife was running and jumping like a teenager during his interview and basically live impression about his speech from the Twitter community

The integration of Twitter updates in Google' search results is definitely an interesting move!* It'll be interesting to see the impact in a few weeks/months.

* on a personal level though, I might be more careful about I write on Twitter from now on ;-)

Prototype Experience: great use of Facebook Connect

A few months ago, I translated Jeremiah Owyang's post about The Five Eras of the Social Web in French (here for 'my' French version, here for his English version) and something I found interesting in his post was his analysis on how nowadays, the Internet experience is somewhat incoherent for all of us because we all have various identities online. Take myself as an example: on Twitter I am @metoo, on Facebook I am Sandrine Plasseraud, on most other sites/network like Dopplr I am Sandrine.

From a consumer journey point of view, it doesn't make sense and it's all very confusing and frustrating. I hate having to sign in/out of Facebook/Twitter/Yahoo & Flickr/etc. It would obviously all make sense to have a single identity and although I'm not saying Facebook Connect is the answer, it clearly can provide some interesting benefits.

Which bring me to the subject of the Prototype Experience and Facebook Connect... Most of you might have already come across the Prototype Experience as it dates back from June 2009 but just in case - and as I was amazed by the experiment myself - here is what it's all about...

To advertise the new Protype video game, here is a 'simple' website asking you to connect via Facebook, which I've done - and the results is I am fully immersed into the experience (vi Facebook images & info from my personal profile). Check out some of the screen grabs from the video:

 

 

 

Check out by yourself on the Prototype Experience website.

NB: of course this is not my real credit card number ;-)

I'm testing Google Wave...

I was lucky enough to get an invite to Google Wave a couple of days ago so I'm currently testing it - will feedback soon but in the meantime, if you haven't seen the intro video, check it out:

ps: and if you're already using Google Wave and know of any interesting tips, please let me know ;-)

Skype is now offering live feed updates

Not sure if you've noticed but it seems that Skype is one of the latest entrants to the "live feed update" scene. You could obviously already follow the whereabouts of your friends (real or virtual ones) via Facebook, Twitter or Friendfeed - now can you do the same with your Skype contact!

As you can see in the image below, a "Mood Messages" window now appears on my Skype interface, letting me see the latest status updates of my Skype contact.

   

On a slightly different note, whilst we're talking about "live feed update" and therefore "real time web", if you haven't read Robin Grant's article [ie my boss] about the real time web in the latest edition of Contagious, make sure you check it out: "People now live in a world where constant interaction is the norm" and the "real time web" is now having an impact on people's online behaviour...

Link of the day: social media - you need to pay to play

How many times have you heard the word ROI this year in a conversation related to social media? Chris Lake from E-consultancy recently drew a very interesting parallel between e-commerce a decade ago and social media these days: you need to invest if you don't want to miss out on the next big thing. Here is a post I wrote about it on the We Are Social blog:

In English: Social media: you need to pay to play

In French: Médias sociaux: achetez votre ticket d'entrée

The Battle of Big Thinking 2009

If you live in the UK and read Campaign you might have come accross a full page ad this week for "The Battle of Big Thinking" featuring a few names including mine... Organised by the Account Planning Group and Campaign Magazine, this 4th battle of Big Thinking will take place on the 26th of November at the British Library. 51 days to go before this very exciting yet scary event.

  

The format?

• 7 categories (Global Thinking, Innovation Thinking, Thinking in Social Media, Planning Thinking, Mobile Thinking, Thinking in the Free Space, Marketing Thinking)
• 3 speakers in each category fight for their "Big Thinking Idea" with a 15 minutes slot per speaker
• The audience vote at the end of each round with the winner going into an eliminator to find the supreme champion at the end of the day.

So as I said, a pretty exciting event yet a slightly scary one, so if you have attended one of the Battle of Big Thinking in the past, any advices would be welcomed!

 

Link of the day: 19% tweets mention brands

A link to a very interesting blog post from my colleague Violette about one of the first academic research on Twitter:

In English: 19% tweets mention brands

In French: 19% des conversations sur Twitter concernent des marques

#ukhols Map by Vodafone - now what?

You might remember a post I wrote back in June this year about the Vodafone #ukhols Twitter Mashup? As part of their summer campaign where they abolished roaming charges in over 35 countries, from June to the 31st of August, Vodafone came up with this idea of a map which would show where UK Twitter users are spending time throughout the summer.

If you read my post, you'd know that I thought the idea was very clever and very interesting because for once a brand wasn't going into social media just for the sake of it but had actually found an idea that was intrinsically linked to its campaign.

But now what? Ok, we now where the majority of UK Tweeter users holidayed throughout the summer (Tokyo & New York apparently) and we also know (well, I know for a fact anyway) that Vodafone users travelling to one of the 35 roaming-free countries throughout the summer were delighted at the idea of not having to pay any roaming charges...

I personally got used to going back and forth between Paris & London via the Eurostar & not caring the slightest about the roaming charges for 3 months!

And as a marketer (or ex-marketer should I say now) I simply assumed that for Vodafone it'd be an easy sell up to offer to their customers in September: "you've enjoyed not paying roaming charges throughout the summer?", how about you pay an extra £20 per month to benefit from free roaming charges in the country of your choice?! I would have signed up for this!

So I guess I was kind of disappointed when Vodafone called me this week to find out if I was happy about my contract. When I ask about potential "roaming packages" I was told me they couldn't upgrade my contract to a package which would allow me free unlimited phone calls to/from France :(

Their answer? With Vodafone Passport, you only pay 75p per minute... Yeah right... That's £20 for 26 minutes... So I guess I'll just have to be patient and wait until July 2010 for the new European rule on roaming & decreased costs...

Fancy a trip to Paris?

As I'm writing this, I'm wondering where the summer has gone and why it's gone so fast?! To be fair, with my colleagues Sarah (@SocialWhisper) and Camille (@CamilleJ), we've been busy working on a social media campaign for Eurostar throughout the summer. We'll give you more details soon on the We Are Social blog but we've basically been travelling to Paris, Lille & Brussels over the last 2 months, with some influential UK bloggers: Paris & the fashion scene, Brussels & the art scene, Lille & its gastronomy and more recently Paris again for the Rock en Seine festival (check out the video below - yes, we witnessed the end of Oasis!).

If you too fancy your own little break to Paris, the great news is we're about to take 50 lucky singletons to the French capital on Saturday, 10th of October, for a day of fun, which will no doubt include some kind of speed dating ;-D

All you have to do to be one of the lucky ones is to leave us a comment telling us either a) the most romantic thing you’ve done for someone b) Your worst date ever or c) complete this sentence ‘You know its love when…’ on the Little Break Big Difference blog, before the 25th of September.

Good luck!

Ben Stiller @RedHourBen trying to get more followers

As I was reading the new Twitter Terms of service on the Twitter blog, I came accross this short movie featuring Ben Stiller @RedHourBen trying to get more Twitter followers ;-D

World Music Day 2009

For the last 27 years, the 21st of June has been a synonym of "la fête de la musique" in France: amateurs and professional musicians alike gather in the streets of French cities to play music. All concerts that day are free and open to everyone. World Music Day is now happening in many countries in the world - such a shame it hasn't really picked up in the UK still...

This year I had totally forgotten about it otherwise I would have stayed another day in Paris (I was there yesterday) - would have loved to go to the Chateau de Vincennes for the FNAC concert: Paolo Nutini, Anais, to mention a couple of them...

Nevermind, thanks to our friend Fred2Baro & his MMS competition, we can all experience la fête de la musique virtually. It's simple: those of you attending la fête de la musique can take a picture of the event, gig, etc and send it via your mobile at mms@blugture.net. Those of you -like me- who can't be there can check out the atmosphere ;-) The best pictures/videos will be picked up by a jury (which I'm part of), and the prizes include some goodies from LaFraise, Flickr, etc.

Interestingly, this year, there is an official Twitter account for la fête de la musique: @fetemusique, in addition to the existing Facebook page and the Flickr page.
 

Pepsi uses Twitter to launch Pepsi Raw

Well I guess if you read me quite regularly, you'd know I'm a total Diet Coke addict, so getting me to try another cola of some sort would be very difficult, and even more so if it wasn't a diet cola - so you'll be quite amazed to find out that Pepsi has succeeded in getting me to sample their new (non diet) "Pepsi Raw" today!

How come? When I came back to my desk at 1pm, there was a tiny can of this "natural born cola" on my desk - turns out that they were giving them away on Tottenham Court Road and Bertrand picked up one for me.

Why did I sample it? Because the can read "Tell us what you think @twitter.com/pepsiraw" and I was keen to engage in a conversation, to check out how many people where commenting and see the results.

Photo: @CamilleJ

The results? Right now they only have over 100 Twitter followers but it's too early to say - let's check out how blog posts will have been written about it in a few days and how many followers they'll have. It's a nice PR initiative I think - one that will get online marketers to write about the brand's attempt at using Twitter to launch a new product so kudos to them!

At least they'd have managed to turn a diet coke addict into a possible convert. I tried the drink just because of the Twitter thing, then realised it was a natural cola, which is quite nice for someone like me who drink 1 litre or so per day. Shame there is no diet version of it because I quite like the taste of it.

ps: if you haven't seen the cool Coca-Cola limited edition bottle that was made to celebrate Selfridges' 100th birthday, check out the one that @_vio_ bought for me here.

Dollhouse, Dollplay and participation drama

The first time I heard about the Dollhouse TV series was about 3 weeks ago when the term 'Dollhouse' appeared a few times in the Twitter streams of the people I follow, but also and mostly because I saw 'Dollhouse' was one of the 'Trending Topics' on Twitter around that time. To be honest this is really the way I tend to receive news those days, ie as I don't watch TV, the news I'm aware of are mostly the ones that I either see on Twitter Trending Topics or the ones that have already been filtered by my network (information posted by my friends on Facebook, on blog posts or on Twitter)...

Back to the Dollhouse TV series though!

I'm not a big science-fiction fan and I'm not even a fan of Buffy the Vampire Slayer (Joss Whedon, the writer of Dollhouse is also the writer-director of Buffy), so I'm not sure I'd have thought twice about checking out Dollhouse had I not seen in on Twitter. But apart from a couple of episodes mid-way through the 12 episodes of the series, I really really liked it so I'm kind of disappointed to hear that there might not be another season but never mind - at least this gives me a good excuse to talk about Alternate Reality Games (ARGs) and Participation Drama...

About a year ago, I was writing about ARGs and how Pinguin had released 6 digital fictions: We Tell Stories, which was all about interactive story telling mixed with real life treasure hunt. I haven't seen many brands using ARGs since appart from Dollhouse actually, with their Dollplay Partipation Drama.

Dollplay was launched 4 days before Dollhouse was aired on in the US on Fox, as part of a viral marketing campaign. Users on the Fox Dollhouse site were invited to "Save Hazel", a character trapped inside the Dollhouse in real-time. According to the 'Memory site for Dollhouse official participation drama', "over a thousand videos was sent in by the audience, and hundreds of thousands of letters of chat, during the three weeks of Dollplay!"

The users were invited to communicate directly with Hazel, and try and find clues, through the site forum or by sending videos to Hazel every days... Ultimately, Hazel's story would change according to the users' videos received each day and a new story will be filmed every night in response to the entries received... Check out the memory site for more information - to me this is a true example of a brilliantly engaging campaign...

Have you watched Dollhouse? What did you think?

#TTL - Twitter Taste Live, Friday 17 April

After almost a week offline, relaxing/detoxing in the Canaries, it was time for me to get back to reality and to the social media scene... So when Robert McIntosh (@thirstforwine) invited me to a Twitter Taste Live event, it came just at the right time!

This wasn't Robert's first #TTL event. In fact, Robert had organised the first UK Twitter Taste Live event, back in August 2008. 10 of us had been invited to an amazing evening of wine tasting and gourmet food at his place.

This latest event was organised by @thirstforwine and sponsored by @bibendumwine who brought along some wines from the French Côtes du Rhône region, which @jlcoassin and I very much enjoyed (especially the Châteauneuf du Pape!). The most intriguing thing for me was to discover that there was a white variety of wine in the Côtes du Rhône region! Really nice one as well..

Back to the Twitter Taste Live events. It's very interesting to see how such an old industry as the wine one was able to adapt itself to the social media scene and the new technologies available, with people from wineries using Twitter accounts to talk about their wines or with the setting up of innovative and exciting events such as #TTL. Check out Sprinwise report on Twitter Taste Live for more details. I also very much like Lea's comment: "This people, is wine 2.0. And it rocks."

Don't you Twitterstand?

Still not getting what's the whole fuss about Twitter? I've been writing a lot about Twitter on this blog over the last 2 years but in case you really still cannot see what's it's all about, here is a brilliant cartoon explaining it all!



Source: current.com

Marcus Brown's Twitter Reading...

Following Willem's advice (or @hippowill) should I say, I turned up at Marcus Brown's Twitter Reading event (@Marcus_Brown) last night, in a pub next to London Bridge and... had a brilliant night! A night I could probably summarize as a sort of "stand up-comedy" event for Twitter users - or for those who at least understand the concept of Twitter ;-).

Titled "The garden of Tweedom", (check out here for the 'prelude'), the event was a mix of Twitter reading of brilliantly funny 140 character-messages written by Twitter users such as @will_humphrey or @johndodds, @samismail (which I must follow just to check out the 'boom' business...), a bit of beer drinking Octoberfeist-style whilst singing "Ein prosit" (Marcus lives in Munich), a bit of comedy with Marcus playing a Sacrum fictitious character and another fictitious character hit by SMEB (Social Media Expert Burnout Syndrome) and finally a bit of Twitter History with the Garden of Tweedom with Twitter users such as @Eve Twitting 'Naked? WTF!' in response to @God and @Adam suggestions during #morningcoffeesession ;-)

 

Picture courtesy of @i-boy

To those outside the twittosphere, this event might sounds strange... To me and to the crowd last night, it was a brilliant night. It was so refreshing compared to all the other bloggers' / twitters' meetup! A bit like a stand up comedy event as I was saying before...

Thanks Marcus, really looking forward to your next event in London! (and thanks again Willem for suggesting I should attend the event!)

10% of all UK internet visits last week were to ‘Social Networking and Forums’.

Not sure whether you've noticed but I'm now also blogging on the We Are Social blogs (there is an English version as well as a French version, covering different subjects relevant to the French market)-maybe that's my excuse for no longer updating my own blog on a regular basis ;-)

The We Are Social blogs were set up about a month ago and we'll try and share with you relevant social media news with you, or update you on some of the campaigns we're working on, so make sure you check them out regularly!

This morning actually, Robin Grant published on the We Are Social blog an interesting post on the ever growing popularity of social media: apparently 10.09% of all UK internet visits last week were to ‘Social Networking and Forums’. The shift in online habits is very interesting - remember 3 months ago when Reuters reported that social media searches on the Internet had taken over porn searches? Have a look at Robin blog post and make sure you read the part about Twitter now being considered mainstream in the UK!

Right, this is it for 2008! Next time I'll blog here will be in 2009 so enjoy your New Year's Eve and see you all next year!

ps: as it's the end of 2008, if you haven't read it yet, have a look at very very interesting Contagious report "Most Contagious 2008"

MyMall: the world’s first virtual mall

I've been approached a couple of weeks ago with regards to the launch of MyMall, the world first virtual mall. The agency behind the launch campaign was keen to get some feedback on the site so here I am...

I've finally taken some time to look at MyMall and I must say I was quite impressed at first with the look of it. It really feels like walking down a virtual shopping centre: first of all you chose the floor you want to visit and a lift take you there...

I picked up womenswear and landed onto a virtual shopping centre, with windows of brands such as Ben Sherman, All Saints, Dorothy Perkins, Debenhams, etc. Really like walking within a proper shopping centre... A very interesting user experience.

Then I guess (but it's still in beta) that where I was slightly disappointed is that I thought the look and feel was so great that I just assumed I was going to be able to visit each store in a 3D environment (yes, some memories of visiting the American Apparel store in Second Life must have proped that up!).

But no, right now you can't actually enter the store in a 3D way but actually what's interesting is that this Mall is more like a "directory" with information on each store and a link to Dorothy Perkins online.

So what's interesting about MyMall?

Well they’re planning on making it into a social network within a year complete with consumer reviews and consumer interaction: "It will allow you to buy products in the mall and display them to your friends. You will also have an opportunity to earn commission on any referrals. This together with a Voip mobile phone network allowing for free calls will create a community of millions across the Globe all sharing ideas and communication".

What do you think? Have a try and let me know how you imagine the social networking side of things: a Facebook for shopping? Let me know, I'm curious to see what everyone thinks?

Barack Obama's Flickr photostream

Once again I haven't been blogging much lately... So when I found out that Barack Obama had his own photostream on Flickr, I couldn't resist and here I am writing those few lines...

I know a lot has been said about how the use of Social Media and the Internet in general has clearly helped Obama winning the campaign; I know how the Barack Obama website is a benchmark in terms of website content as you can find everything under one roof: you can watch Obama TV, buy some Obama merchansing, read the blog, read about his family, learn about his program and so on; but, until today I hadn't heard about Obama's Flickr stream and I am not aware of any other politician -or even celeb- who have their own Flickr stream. Are you?! It's brilliant in any case!!!

What do you think? To me this is revolutionary in terms of starting the conversation as a "human being" rather than a politician: you can obviously see Obama as a politician in some pictures but the fact you can see him as a family man, in his own environment is genius!

ps: is this me or this picture make you think of David Palmer and his family in 24H ? Ok, surely I watch too much TV series ;-) But very cute family picture anyway!

Via: Mkg me! (FR)

Convert your tweets into bling-bling...

I found out about Magpie a couple of days ago. Although I'm not really sure about the idea, I won't be negative straight away - I will wait and see before I make my final judgment so here is what it's all about...

Magpie is basically a way of converting your tweets into "bling-bling" as they say. What does that mean ? You register with them and they will ask you to advertise some products, brands via your tweets, against remuneration. Now, that can be tempting: I've checked out how much my Twitter account was worth and apparently I could earn up to 77 euros per month (£65).

However, the issue I have is that surely my Twitter Followers will get annoyed if I start posting some regular "Magpie-Tweet" to advertise products or brands. Ok, surely I do it from time to time. Yes, sometimes I genuinely like a product and I'll Tweet it. Sometimes also when I'm being outreached for a marketing campaign and I like the idea, I also Tweet about it.

But, still I'm not sure that I want to start losing my followers (especially now that Qwitter is here to remind you that some people stop following you !).

So, as I said, I'm not totally convinced about the business model. I won't use it. But at the same time I don't want to be negative straight away. After all, some bloggers are now paid to publish information about brands and/or products. Although I don't like the idea either, it's happening and it's apparently effective...

So, let's wait and see !

Le Web'08... Paris, here I come !!!

Some very exciting news: I've received a blogger accreditation for the 5th edition of LeWeb'08. Yeahhhh !

So, Paris, here I come... Although it's going to be the 5th edition of LeWeb'08 -which started as LeWeb3-, this will be the first time I'm attending "LeWeb" so it's even more exciting ;-)

LeWeb'08 is the #1 Web conference in Europe and this year, the theme is LOVE. They're expecting aroung 1,500 participants from over 40 Countries, with speakers like Paulo Coelho, Chris DeWolfe (Co-Founder & CEO of MySpace.com), Marc Simoncino ( Founder & CEO of MEETIC), Mike Butcher,  (UK & Europe Editor of TechCrunch)... But Loic and Geraldine explain all the program much better than me so here they are:

If you want to find out more about LeWeb08, all the details are available here.

Thanks again to Stephanie, who was in charge of sorting out the bloggers' accreditation - I can't even imagine how many emails she has received!

Donc en conclusion, tout ca pour dire que je suis super mega happy de pouvoir participer à cette 5ème édition du Web'08. J'en profite du coup pour remercier mes chefs at We Are Social qui me donnent 2 jours pour cette conférence (I love my job !)

Week #40

I can't believe I have only written a single post in week 40 ! If you've been reading this blog for quite a while, you know the rule was roughly one blog post per day... Obviously, I'm nowhere near this :-( But promise I'll get better !!! But before this is the case, here is a summary of week #40:

• Monday night, Revolution was having its relaunch party at Hoxton Pony, in Shoreditch, ie right in between my work place and my flat so no excuses for not going and mixing up with the digital people !!! And there, I finally managed to meet Vincent Thomé !


• Tuesday was Blogology night. BLogology ? What's the #$%#% is that again, you're wondering ? Blogology was the last of our London bloggers meetup, which was certainly by all account the best meetup ever... Smirnoff was sponsoring the event: 40 of us (bloggers) turned up at Diageo head office (Smirnoff parent company) for a cocktail/bloggers meetup. Very very impressive organisation : Smirnoff had designed a specific cocktail for each blogger, taking into account what his/her blog looked like and what he/she talked about on the blog ! My blog is called Buzz Attitude and because it's very pink I got a pink cocktail, with some spices for the "attitude". By all account, a very personalised marketing experience. Well done to Smirnoff and their agency (well done Rax !). And thanks again for sending us all the customised recipe by email !

• On Wednesday, Skype were launching their 4.0 Beta 2 for Windows so this was another excuse for a couple of drinks near Skype head offices ;-)

• Thursday ? I can't even remember what happened on Thursday - maybe it'll come back !!!

• Friday night was quiet on the social media scene so made the most of it to see some of my "non-social media" friends (yes, I still have friends who've never read a blog !!!). But Friday lunchtime was interesting: met with bloggers Cedric Chambaz and Andy Bargery for a cookery class over lunch, at l'Atelier des Chefs. Very nice lunch !!!

• Saturday was Social Media Camp in Euston. Had a fab day, attented lots of interesting sesssions about Social Media. Missed out on the socialising part as I had to leave at 5pm for a bloggers' event for Remington, one of our clients but altogether had a very interesting day. This was my first media camp and loved it. Thanks again Vero for the organisation, it was amazing - already looking forward to the next camp ! But I'll talk again about #smclondon 08 in a specific blog post.

• Sunday was... a bit of working, a bit of socialising with friends and a bit wishing it was not the winter already in London :-(

Ford Fiesta "This is Now"

Right, so, as I was saying yesterday, we've been pretty busy at We Are Social over the last few weeks and there is a good reason for it... We've been working on a very exciting social media campaign for the launch of the Ford Fiesta in Europe.

This is Now is a unique European collaborative art project, in which the public are invited to co-create an unparalleled collection of images that capture the essence of 'now'. The project's four stages are:

1. Noah Harris, acclaimed stop motion animation artist has commissioned a series of pieces from some of Europe's most promising young artists to produce the TV ad.

2. Art students across Europe were asked to submit works that depicted their own interpretation of 'now'.

3. The public are now invited to submit their own interpretations of 'now' to the This is Now Flickr group.

4. Launching in October, the Fiesta content portal will enable visitors to browse the project's entire collection of images, create a unique mash up that defines 'now' for them and share it with the world.

In the next few weeks we will offer you the chance to be guest-curator of the blog This is Now and have a chance to share your own unique interpretation of now with a wider audience. Let us know if you're interested !

Further links:

Facebook page This is Now

Twitter This is Now

The agencies involved in the project are:

• Ogilvy: TV & Print work
• Wunderman: Digital & DM
• MindShare: Media planning & buying
• Burrows: Brochure & POS
• We Are Social: Social media strategy and execution, including the project blog

Week #39

The last few weeks have been so busy that I'm still not sure how I survived ;-) So here is a recap of week #39 :

• Monday turned out to be the day that Piers Fawkes, Founder and CEO of PSFK, was not only in town but was also organising for some drinks in Soho (Twitter is such a brilliant tool to find such info !). So yes, met Piers (I'm a huge fan of PSFK!), but also met Anjali, Amanda (@amandita) and a few other people...

• Tuesday night I finally managed to leave the office to meet Robert McIntosh (@thirstforwine) who had organised a bloggers wine tasting sessions with 2 nice guys from the Spanish wine industry (they use Twitter ! Check out @casavides). I'm glad I made it to Barcelona Tapas in Lime Street - discovered a few interesting stories about wine, drank some rosé for the first time in 10 years and like it, and found out about a Spanish drink called Sherry (loved it !). 

• Wednesday was supposed to be my "night off", ie the one I just crashed onto my sofa, away from the Social Media scene. Well, that was before we found out Loic Le Meur was in London... This last minute meetup at The Coach & Horses in Soho (why this place ?!) was pretty cool. Met quite a few people (including @solobasssteve @builtbydave @LloydDavis) and ended up doing a Seesmic video promoting the Twestival for @amandita ;-)

• Thursday ? Twestival of course ! 200 people from the Twitter community met up in a club off Trafalgar Square. A very very good night indeed (most of the social media industry was struggling on Friday am though lol). The event was even mentioned on the official Twitter blog and there are now talks about a Xmas Twestival, which would be fab ! If you couldn't make it on Thursday, pictures from the event are available on Flickr # Twestival. But if you missed out on the Twestival, you obviously also missed out on Ben Walker live performance of the "Twitter Song" ?! I save it for the end of my post - see below...

• Friday night, the Internet Minibar was taking place at Corbet Place. Stayed there for a few drinks with my colleague @peterparkes

Guess what I did on Saturday night ? I'll buy a beer to the first one who finds out!

ps: see the French translation of the Twitter Song here !

Twitter + Club Med = a match made in heaven

As I was surfing from one blogroll to another today, I came accross a brilliant campaign for the French holiday operator Club Med. As far as I'm concerned, it's THE campaign of 2008 !!!

For those of you who don't know about Club Med, it's an all-inclusive upmarket holiday package: tranport, accomodation, food, sports and activities non-stop 24 hours a day*. So basically, from the moment you wake up to the end of the night -or early morning :-), you never stop: aquagym, swimming, snorkelling, foam party (don't ask !), water party (don't ask either !), waterskying, wakeboarding, windsurfing, climbing, danse lessons, tennis, gym, archery, apéritif (lol), diner and drinks (lol), night-club (and drinks)...

I have been going to the Club Med Freestyle in Kemer and Djerba for over 5 years now and whenever my friends and I come back from the Club, we kind of suffer "withdrawal" from dancing around the pool / behaving like crazy teenagers at the foam party / water party or while dancing the "crazy signs" and basically we send each other emails at noon reminding each other it's time for going dancing round the pool ;o)

This year I went along to the club with 5 bloggers and we spent a considerable amount of time, before and after the holidays, "twitting" non-stop about the pool parties, the foam parties, etc...

So when I found out this great campaign I almost felt sorry I wasn't the one able to "Twitt" during my holidays ! Club Med invited a couple of bloggers to holiday in Chamonix at the beginning of the year, and the bloggers were twitting live from their holidays, with the "Twitts" being displayed live on online banners for the Club Med ! How great and innovative is this ?!

You can read more about the campaign on Caroline's blog and Adele's blog.

Raph, partant pour du live twitting de Kemer l'an prochain ? ;-)

* that's for those of you who pick up the "Freestyle" clubs - there are lots of peaceful and relaxing Club Med holidays !

When did we start trusting strangers...

... another great study by Universal Mc Cann, on the rise of social media, digital friends and the influence economy.

View SlideShare presentation or Upload your own. (tags: internet international)

via Andrea

wanna know if you've been twitting too much ? TweetRush !

Do you feel you've been using Twitter so much lately that you feel somewhat responsible for the Fail Whale ? ;-)

You can now check your usage of Twitter via TweetRush. Here are my own Twitter stats - 7 Twitter/day. Not bad ;-)

What's (slightly) more interesting than my Twitter stats are the overall Twitter stats: on average, over 700,000 Tweets are sent everyday !

Via: Punto Geek (ES)

First UK Twitter Taste Live

Apologies for those of you following me on Twitter - you might have been a little bit surprised by all the comments I "twitted" about Alsacian wines on Thursday night... Turns out I was taking part in the first UK Twitter Taste Live, hosted by Robert McIntosh.

Twitter Taste Live is basically a wine tasting session taking place all over the world at the same time. From a marketing point of view, it's interesting to notice that these events were set up by Bins Ends, a wine retailer. For the second edition of Twitter Taste Live (1st UK session), Bins Ends had chosen the wines of Hugel & Fils from Alsace. They had organised for Mr Hugel himself to Twitter about the wines during the event so that followers could ask him questions, make comments about the wine... A very very good web 2.0 marketing initiative !!!

I didn't really know what to expect when I turned up at Robert's place along with my brother Jeremy - currently on holidays in London- so I couldn't believe it when I discovered that perfect host Robert, assisted by wine blogger Andrew, had cooked a 5-course meal to go with the wine tasting of Alsacian wine Hugel & Fils. I had a fab night, still cannot believe how fantastic the food was (loved the scallops !) and of course, we all drank some really nice wine ;-)

I'm ususally not so much into white wines but as soon as they're a bit sweet (or even better: really sweet), I love them. So Alsacian white wine was perfect for me. We tasted 5 different Huge & Fils wines: Les Fleurs d’Alsace (2006), Pinot Blanc (2006), Gewürztraminer (2005), Riesling Jubilee (2004) and Gewürztraminer Vendage Tardive 2001. I must say my favorite one was the Gewürztraminer Vendage Tardive. Sweet, fruity... Nice !

Thanks again to Robert and Andrew. Also thanks to AnnieMole, Lea, Laurence, Jeremy, James, Niahm, Kai and his brilliant pictures from the evening !

More info about the event: here and more photos here.

ps: currently writing this blog post live from my new local restaurant The Dinner in Shoreditch ;-)

ps2: first picture is from the magazine Springwise

Nokia Connectors street magic tricks

250 Nokia Connectors (Nokia "agents") are currently tricking UK passers by with some David Blaine's like magic tricks. A brilliant mix of offline and online marketing, along with a good use of social media (the Connectors were recruited via a Facebook group). Have a look at the video to understand a bit more about the campaign:

Nokia Connectors

via: Gaduman (fr)

Beijing Olympics & Social Media

Fancy getting a bit of an insider's perspective on what's happening during the Beijing Olympics ?

Lenovo, a worlwide partner of the Olympics, have provided a collection of athletes round the world with the new Ideapad laptops and video cameras so they can blog about their experience at the Beijing 2008 Olympics.

Lenovo has set up the Voices of the Olympic Games program along with their partner Ogilvy 360 Digital Influence and have adhered to the best practises set out for this type of campaigns bythe Word of Mouth Marketing Association. A great example of Social Media I think.

Have a look at the website Voices of the Olympic Games to find out how our athletes are doing in Beijing.

Top Social Marketing Blogs

142 of them to be correct... And my shortest post ever !

Here is a link to the article listing those Top 142 Social Marketing Blogs

Is there any other blogs you would add to this list ? Let me know !

My Berocca Blogger's Relief Pack has arrived !

Yeahhh !!!!

Lots of nice goodies to de-stress and some Berocca to get my vitamin boost (I've always been told that the NHS was saving millions every year thanks to Berocca so looking forward to trying this "miracle" remedy !)

And I am particularly looking forward to trying my "USB Stress Button" at work ;o)

My previous article on the Berocca / Bloggers outreach campaign is here.

What the F**K is Social Media ?

Well after last week's crash course on Social Media, here is another lesson about Social Media: "What the F**K is Social Media". It's 74 pages long but it's well worth it ! Proof is it's got 232 embeds after one week on Slide Share !

| View | Upload your own

Via: Socialprobiotic

8 ways in which you've used social media

Back to Social Media then as I've been tagged by Laurence from Blog Till You Drop with the following question: "What are the 8 ways in which you've used social media". Not sure I can find eight, but here we go!

1. Blogging 

I started blogging in August 2005 i.e. almost 3 years ago and yes it is time consuming but I've experienced so much thanks to blogging over those last three years that I would go as far as saying blogging has turned around my life ! Blogging = Social Media ? Totally. Blogging is not just about writing in your own in front of your computer. It's about sharing point of views with your readers and other bloggers. And I've met so many bloggers in real life that right now, my social life is deeply linked to the blogosphere...

2. Social Media @ Work

In September 2006, I was working with Renault in Paris, on the launch of Twingo Concept at the Paris Motorshow. We were looking at ways to reach those young customers who traditionally do not attend auto-shows and this is were I introduced the notion of Social Media within Renault. I thank those who trusted me at the time (Philippe) as it wasn't an easy task to get the senior management to understand why we wanted to involve bloggers for the launch of a new vehicle... But it worked, the feedback was so great that in 2007, when we launched the real Twingo, Renault invited 20 European bloggers to Slovenia to test the car !

3. Twitter

When I first moved back to London in January 2007, I was really missing not being part of the French Social Media Scene so I guess Twitter came at the right time for me ! By mid-2007, I remember being able to know exactly what my French blogger friends were doing, which parties they were going to, etc. At the beginning, Twitter for me was purely a social tool. I guess because it has grown so much (although there seems to be only 4,000 people using Twitter in France for example so it's still a "geeky" tool). Anyhow, because I am now following so many people on Twitter, I can't read all of them instantly. However, when I have 5 minutes free, I check my Twitter page for all the interesting conversations, links and update. So nowadays I use Twitter to be up to date with what's happening in terms of new tools on the web, or events in London, etc. It's like an RSS feed really.

4. Facebook

I love Facebook ! In the very same way Twitter allows me to know what's happening with the "web 2.0" world, with the "Social Media" things, Facebook allows me to know what's happening with my "non-blogger friends" (but also with the bloggers !). Facebook is all about the simplicity of sharing. Sharing pictures, inviting people to events, remembering birthdays (that's one thing I particularly like on Facebook as I'm useless with remembering birthdays !). One thing I hate on FB ? Vampires and other stupids applications, although they seem to be less widespread those days !

5. LinkedIn

This is probably one of the social networking sites I have used the less but it's growing on me. The fact I was with the same company for more than 7 years meant that in terms of social networking, the most important thing was to network internally. And when your company is a huge international one, that's a lot of networking to do !!! Having left Renault at the beginning of the year, I am slowly but gradually building my LinkedIn network...

6. Dopplr

Dopplr is not yet a mainstream tool. It's a shame though as it can be very useful when you travel quite a lot. So what is Dopplr ? Dopplr is "an online service for intelligent business travellers". It "lets you share your future travel plans privately with friends and colleagues. It then highlights coincidence, for example, telling you that three people you know will be in Paris when you will be there too." Are you on Dopplr yet ?

7. Flickr

You all know Flickr so I won't go into the details. I have my own Flickr widget on this blog's column. It's all about sharing my pictures with my friends.

8. Netvibes

I have written a few posts already on Netvibes last year, including this one which describes what is Netvibes and the point of it all. 

This is it for me... quite a long post and I haven't even mentioned Brightkite, Pownce, Plurk, Jaiku, FriendFeed or Seesmic ! So, on the basis it's my time to tag people maybe some of you will describes those tools ! So here is my list of 8 bloggers that I tag : Paul, Darika, Nick , Whatleydude, Lewiswebb, and Mike because I would love hearing about how he uses Seesmic. And 2 french bloggers : Greg & Raphael.

Social Media in Plain English

Enough of me talking about Social Media (here or here for example). 

Let's go back to basics with Common Craft: what is Social Media ? A very simple and useful explanation to start the week !

.

Via: Scott Monty

Top Brands in Social Media

A couple of days ago, PRBlogger wrote an article about the Top Brands in Social Media, based on a research report published by Immediate Future. Having had a look at the whole report from Immediate Future, I must say this is one of the most comprehensive and interesting social media report I have seen in a long time !

Looking at the brand conversation by industry sector, it's not surprising that Consumer Electronics represent 18% of the conversation. On the contrary, I'm rather surprised to see that the second sector is Food & Drink (16%), closely followed by the Automotive industry (13%) and Financial Services (12%).

Having worked in the automotive industry for 8 years, I know for a fact most vehicles manufacturers are really not aware of what we call "social media" - or if they know about it, it's really recent so those figures are very interesting !

What's also interesting is that nowadays, when you mention to big "corporations" that they should engage with their audience online (online/digital PR), most of them reply that they're worried this might backfired and therefore create a negative conversation. What most of them don't know is that this conversation, positive or negative is already taking place, as proved by the diagram below. The key is clearly to listen and engage...

The whole report is  available here and you should really read it !

Research on Social Networks

Want to improve your knowledge on Social Networks ?

Here is a very interesting page where blogger Danah Boyd has listed a whole list of publications on Social Networks, from as far as 2005.

Have a look at her page "Research on Social Network Sites", it's very interesting !

Via: PSFK

Euro RSCG: "Wikipedia cannibalizes the image" of the largest corporations

In an age where most advertising agencies embrace social media, Euro RSCG, the world's fifth-largest global agency criticizes Wikipedia and asserts it cannibalizes the image of the largest French corporation and of their CEOs.

On the 10th of June, they issued a press release asking for Wikipedia to add a section in their encyclopedia for corporations to be able to add an "official" message... Their reasons ?

Between October 2006 and April 2008, Euro RSCG carried out extensive researches on the impact of Wikipedia on the images on French corporations. Out of the Top 40 French compagnies ("Cac 40"), they found out that:

• for 39 compagnies, the Wikipedia article is the 1st article listed on Google.fr (vs. 24 in 2006)
• 29 out of the 40 CEOs have their biography appearing as the 1st article on Google.fr

What's the issue ? Euro RSCG argue that the Wikipedia information is not 100% accurate and that corporations should be given a right to respond on Wikipedia.

Wikipedia has rejected Euros RSCG's proposal and French Web 2.0 experts are furious at the request, saying Euro RSCG really doesn't understand Social Media...

What do you think ?

From PR 1.0 to PR 2.0

I just came accross a very interesting article titled "PR Secrets" on Techcrunch. Its author Brian Solis offers up 12 PR secrets for startups - secrets which as far as I'm concerned would benefit not only to startups but to most of the companies...

 

I particularly like the way he describe how PR has evolved with the Web 2.0 : from PR 1.0 to PR 2.0

PR 1.0 was all about the hype, the buzz but the communication was one way. No customer interaction

PR 2.0 is a conversational PR. It brings the public back into the process. It brings the word "Public" back into the "Public Relations". Very interesting...

I also totally agree with his comment on how PR 2.0 is not longer just about PR but rather a mix between Communication, Customer Services, Evangelism and Web Marketing.

And clearly this is the issue most companies are facing today i.e. most companies have a Marketing Department, then an e-Commerce Department, a Customer Services Departement, a Communication Department and a Public Relations Department... Who's in charge of what's happening online ? Again, a very interesting subject ! And I guess most companies will have to change their structure in the near future to reflect those changes.

The whole article is availble HERE.

The Duracell Bunny is celebrating its 35th Birthday and I'm invited !

As you might have guessed in my previous post titled "Buzz, Buzz, Buzz", the brand was Duracell... Indeed...
Its little pink Bunny is celebrating its 35th Birthday this year and to celebrate the event, Duracell France (Procter & Gamble) have invited 35 bloggers for a bloggers-Big Brother-like event starting this Friday at midnight until Sunday, 18th at 11am. Yes, 35 bloggers, stuck in a secret locations for 35 hours for the 35th Birthday of the Duracell Bunny !

But that's not all... Do you remember the tagline for Duracell ? "La pila que dura mas... mucho mas" in Spanish or "Lasts longer, much longer" in English or again "l'énergie qui fait la différence" in French. Well, basically, read the tagline again and you've found what their "PR stunt" will consist of: those 35 bloggers will have as an objective not to sleep for 35 hours and you will be able to watch them (us as I'll be part of them !) live on the web* (http://35heuresdulapin.fr/)

*in French though !

How to adopt Marketing 2.0

Here is a very interesting presentation from fellow Frenchman Emmanuel Vivier, on how to adopt Marketing 2.0 (and why also !). Very useful if you're a "beginner" on anything Web 2.0 related but also very interesting for those of you who already have a "2.0" attitude as the presentation covers lots of great examples !

| View | Upload your own

Aka Aki or a Facebook on the go...

I found out about Aka Aki on Lolly's blog (Blogtillyoudrop) and although she finds it slightly worrying and scary, I might be weird but I think it's kind of fascinating and bet those kind of social networks will be a huge hit in the future !

Aka Aki is a mobile social networking site whose mobile version has Bluetooth-sensing capabilities. Basically, the mobile version of Aka Aki will find for you people who not only have a similar profile to yours but who also happen to be within your area. Imagine you're in a bar with an equivalent of your Facebook application on your mobile phone and your mobile phone, via its Bluetooth capabilities tells you that "Ben", a friend of your friend is also in this bar... Or that "Sarah", who's a total stranger but who not only happens to be your age but also to share your passion for artist Jordi Lambanda is also in that same bar... That's Aka Aki for you !

Sounds weird to you ? Think about it - who would have believed a few years ago that we would be making friends online ? Who would have thought that we would be making new friends via our blogs or via Facebook ? Well, this is what Aka Aki is offering and no doubt many will follow !

And actually, Twitterlocal is already offering this kind of local social networking service, but without the Bluetooth technology...

Measuring Social Media - Chinwag Live at Internet World

 To be honest, I am usually pretty quick at writing the posts on this blog but this time, apologies : Internet World and in particular Chinwag Live... that was 8 days ago !

So anyhow, if you haven't had the chance to attend the Chinwag Live session last Wednesday (30th April), well, that's a shame as it was very interesting : how do you measure social media ?

The panel, made up of 6 speakers from the industry (more details about them on the Chinwag page) spent an hour discussing social media metrics and here are some interesting facts that were discussed:

- what do you call ROI when it comes to social media ?

- before calculating your ROI, you need to set up some objectives : do you want to generate buzz ? or sales ? do you want to engage with your consumers ? What do you want to achieve exactly ? You need to set up some KPIs.

- also discussed was the need for third parties to come in and audit independently the social media mesurement.

- again interesting was one of the speakers' comment about the fact that "the Internet is no longer about bringing all your customers to your site. It's about bringing your products to where your customers are", with the example of Channel 5 going to MySpace.

- on that subject, interestingly enough, most brands are still trying to bring customers to visit their website, when actually we know the most successful branded conversation in the social media space are taking place outside of branded website but rather on MySpace, Twitter, Facebook, etc.

Want to know more ? Some of the speakers have a blog:

- Will McInnes (MD, NixonMcInnes) - his blog is here and his Social Measurement Camp is here.

- Robin Grant (Client Services Director, 1000heads) - he blogs on the Advertising 2.0 blog (Brand Republic)

How Twitter could save your life !

It had been a while since the last time I wrote a post about Twitter... However, Twitter is not dead, and even better, it looks like Twitter  is about to become mainstream...

Not sure this is all done to James Karl Buck's story of how he escaped prison in Egypt by simply alerting his Twitter followers with a simple word "Arrested" but surely, CNN reporting that story must have done great deal in terms of publicity for Twitter !

Twitter going mainstream is also resulting in even more Twitter applications and usage by news organisation, politicians and advertisers alike. Have a read of Nick Butcher's article on that subject.

I particularly like the Toyota Japan example : Toyota created a Twitter homepage to share information and news about the company and its products...

Free Cone Day, offline & online

First thing I discovered yesterday morning when I opened the free paper in the tube on my way to work was that Ben & Jerry was celebrating their 30th anniversary with a "Free Cone Day" for all their customers... In London, but also in the rest of Europe and in the US...

Shame the rainy weather in Europe wasn't the best to enjoy an ice cream.... Nevertheless, my friends still managed to enjoy a free cone, not under the rain, but on Facebook, where Ben & Jerry was also giving away 250,000 Free Cone !

I had already done a similar analysis when Axe offered 250,000 free rubber Little Black Duck : if each person who receive a Free Cone on Facebook has 50 online friends, that's 250,000 x 50 people who would have been exposed to Ben & Jerry over a few days ie 12,5 millions people !

Made of Honour: Simple but Effective use of Social Media

I admit: despite being 32, I am a huge fan of RomCom and teen television drama. I loved Bridget Jones, I love Greys Anatomy and I am now a huge fan of recent tv serie Gossip Girl... So when I see an advert featuring Patrick Dempsey aka Dr McDreamy in Greys Anatomy, I'm bound to be the one improving the CPM by clicking on the banner !

Made of Honour is the latest RomCom/ChickFilm featuring Patrick Dempsey and the only reason I found out about it was through a Facebook banner on my profile... Who said Facebook advertising wasn't effective? ;o)

Onto the website in itself: Watch the Trailer, Enter the Site, Worldwide Release Dates and... Get your Own Wallpaper... Where you can upload you picture and pretend for a second that you're getting hitched with Patriiick....

When I saw Patrick & myself on the picture and the possibility to Facebook it, I thought... Great ! Sadly though when you Facebook it, it's no longer Patrick & yourself, but back to reality with the actress...

Anyhow, altogether, admitting the Facebook advert was targeted, I believe that this very simple use of Social Media should have a very high return on investment... What's your feeling ?