First of April, yes, it's time for a Best of #6 and, by the way, since I escaped all the April Fool's stories today (still not sure how !), please feel free to tell me a few in the comments ;-)
Ok, so what has happened in March (appart from the fact I got my Internet connection back) ?
Visa firstly. Well, I'm sure you've all already seen at least one of the Mastercard "priceless adverts" ? No, well, have a look at that one, or this one or even the banned one below for a bit of fun. Turns out that Visa is now back in the competition with a brilliant advert - and clearly, your Visa is priceless as well now !

On to a viral campaign now with the example of how an agency in New-Zealand took the Ford Mondeo Balloon advert a step further...
My favorite finding of the month I guess is ARGs ie Alternate Reality Game and all their marketing potential. How did I find out about ARGs ? Through the new Pinguin-We Tell Story website...
But marketing isn't everything in life and even the most media friendly / marketing geeks of us still enjoy some the most childish things in life, like Flashmobs as proved by the recent Parisian Freeze Meetup ie a gathering of about 3,000 people who suddenly froze on a public place (see video below). The latest World Pillow Fight-Day is another proof that sometimes the most childish event put a smile on everyone's face !
That's it for Best of #6 !
Source image April's Fool : HERE.



















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