Sandrine Plasseraud

Best of #6

First of April, yes, it's time for a Best of #6 and, by the way, since I escaped all the April Fool's stories today (still not sure how !), please feel free to tell me a few in the comments ;-)

Ok, so what has happened in March (appart from the fact I got my Internet connection back) ?

Visa firstly. Well, I'm sure you've all already seen at least one of the Mastercard "priceless adverts" ? No, well, have a look at that one, or this one or even the banned one below for a bit of fun. Turns out that Visa is now back in the competition with a brilliant advert - and clearly, your Visa is priceless as well now !

On to a viral campaign now with the example of how an agency in New-Zealand took the Ford Mondeo Balloon advert a step further...

My favorite finding of the month I guess is ARGs ie Alternate Reality Game and all their marketing potential. How did I find out about ARGs ? Through the new Pinguin-We Tell Story website...

But marketing isn't everything in life and even the most media friendly / marketing geeks of us still enjoy some the most childish things in life, like Flashmobs as proved by the recent Parisian Freeze Meetup ie a gathering of about 3,000 people who suddenly froze on a public place (see video below). The latest World Pillow Fight-Day is another proof that sometimes the most childish event put a smile on everyone's face !

That's it for Best of #6 !

Source image April's Fool : HERE.

Best of #5

Just a quick look back at what's been happening since the beginning of 2008...

According to Spectrum Consulting, the UK online readership overtook the readership of national newspapers.... The whole report is available here.

Talking about studies, and just in case you missed it back in December, I reviewed a Facebook analysis: Facebook, a study and analysis by Fabernovel.

Back to 2008 now... Advertisers seem to have a liking for animation movies this year: KitKat launched a new campaign in France with an animation movie so good it looks like a Pixar one ! Adidas, not far behind is celebrating his creator Adi Dassler with another animation movie (and the video available on my brother's blog here).

Have a nice weekend !

Best of #4

As I forgot to do a "Best of" on the 1st of November, here I am with a couple of months worth of information to pick up for this Best of #4... And here they are...

Facebook again ! Back in October, I was writing about the Facebook demographics but what really struck me is the following: back in September when I spoke at the Marketing Direct Conference, we were talking about 29 million of Facebook users ; last week as I was preparing for the Forrester Conference in Barcelona, I counted nearly 50 million users ! That a huge growth in a couple of month !!!

A bit of fun now ! Back in October, Nellio and I started a poll in the UK and in France to find out if all bloggers were doomed to be single because of the huge amount of time they spent with their computers lol Well... 133 people participated, the results are here and basically, the majority (58%) of the bloggers we know are in a relationship despite what we thought ;)

Poweo and Chabal... Here was an example of "empowered customers"... Basically the French brand Poweo had to stop its advert featuring Chabal after hundreds of bloggers complained and "Googled bombed" the Poweo website with the word "irresponsible". You can read about it here and the conclusion is here.

Back in October still, I created some bloggers groups in Facebook : London Bloggers and UK Bloggers. If you still haven't joined us, it's time to do so !

November time ? What happened ? Well the Forrester Conference in Barcelona, which you can read here, and here but also here. And then an article about the brilliant advertising strategy of Axe on Facebook.

Best of #3

Yes it's October time already - the non-existent 2007 British summer is now well behind... If I had to think about the last couple of months, in terms of viral marketing or activity on this blog, here is what I would mention:

Well to begin with, let's talk again about the Gorilla who seem to be on everyone's mind in the UK ! Is it Phil Collins wearing a Gorilla fur or not ? ;o)

Facebook was also on top of the agenda this summer with lots of news (some new figures, Facebook Public Profile available on Search Engines, some new applications such as this one or that one...).

This summer the first London Blog Drink took place in London (a couple of weeks after the 1st London Twitter Meet Up). Second Blog Drink is planned this Thursday !

And just to finish this Best of #3, a quick mention about the conference I spoke at in September, about emerging media and viral marketing.

Share on Facebook

Best of #2

I created this "Best of #" category in August: on the 1st of each month you'll find a summary of the posts I have writtenover the past few weeks/months.

(I can't believe it's already September !)

For this Best of #2, here are my choices...

It feels like ages already but a month ago I was lucky enough to spend a couple of days in the south of France with some other bloggers, invited to spend a night on the Axe (Lynx) Boat. I talked about it HERE.

A bit before that, I mentioned this brilliant web movie describing perfectly the issue advertisers are facing when it comes to talking to consumers nowadays. Have a look at it, it's worth it !

You still think Facebook is for teenagers ? You haven't read the figures then !

 

And to end this Best of #2, have a read about the Top 10 UK dotcoms to watch including the excellent real estate search engine Extate.

Share on Facebook

Best of #1

"Best of #" is a brand new category on this blog : on the 1st of each month I will do a summary of some of the posts I have written in the past few weeks/months...

1st of August... Best of #1... Two and half months ago, after almost 2 years of blogging in French, I decided to create this brand new blog as I was telling you in "Brand New Blog".

Since then ?

I twitter, she twitters... they twitter. I've been doing a lot of twittering over the last couple of months... What about you ? Do you Twitter ?







I've also looked into setting a London get-together for bloggers. You're in London on the 6th of September ? Great - you can join us for the London Blog Drink ! You just need to register here.

But in the meantime, on the 9th of August, I'll be at the London Twitter Meet Up...