If you're following Google on Twitter, you might have seen their last tweet "Tweets and updates and search, oh my!"?
There's been many talks about the relevance of Google Search versus the one of Twitter Search in the past few months and this is a very interesting news...Twitter Search obviously features the tweets as they appear in real time search whereas Google will list the sites with the most 'search equity' first, ie, sites who are the most popular for example - but these sites are probably popular because they've been here for a while (I'm simplifying here of course!).
Ok, let me give you an example, that'll be easier. Let's search for Obama:
- on Google, link number one is a news one (Afghan troop decision) and link 2 is his site, 3 is Wikipedia
- on Twitter, I'm getting live feed updates as I'm writing this post about his position on Afghanistan again but also about his comments on small business support, on the Canadian health system, about the fact that his wife was running and jumping like a teenager during his interview and basically live impression about his speech from the Twitter community
The integration of Twitter updates in Google' search results is definitely an interesting move!* It'll be interesting to see the impact in a few weeks/months.
* on a personal level though, I might be more careful about I write on Twitter from now on ;-)


