I've been meaning to check this last Estée Lauder marketing campaign since Willem mentioned it to me so here it is, slightly late but still worth noticing...
Estée Lauder recently launched a campaign in New York that offered women a complementary makeover and a photoshoot by a professional photographer so they could upload a great photo of them on their Facebook page, MySpace or else. I find it very clever the way they managed to find a simple yet very strong call to action to get women to come to a store and experience the brand. Very very clever!
You can find out more more about the campaign here.
