As I was walking on the Boulevard des Italiens in Paris, on Saturday, I saw a few people gathering around what turned out to be a huge ice cube and wondering why there was an ice cube in the middle of the street. Shame about the weather which meant it would probably take a few hours for the ice to melt and for people to grab the Orangina goodies in the cube...
It seems that Orangina was experiencing with various street marketing tactics this past weekend in Paris as another blog is reporting about Orangina's street wall created for the campaign (in French / in English).
