My colleagues are working with Absolut to get the word out about their "Kindness for Currency" campaign so I thought I'd talk about the campaign here and develop my own thoughts on the subject...
In an Absolut Word, currency would be replaced by kindness and this week at venues around London, the idea is being brought to life: last Sunday evening in Islington and Clapham, cinema goers were pleasantly surprised to discover that all it took them to buy some cinema snacks wasn't money but simply a nice gesture towards the cinema staff, like a pleasant greeting or polite manners... On Tuesday, a simple smile was enough to get you a free coffee in Soho and Shoreditch. And for tonight, the AbsolutKindness Twitter account is announcing another session of Kindness in Shoreditch with a few bars offering drinks against kindness... Shame I can't make it but great idea!
Check out their commercial below - a really nice and warm ad that has the potential to make you feel all fuzzy...
So, if currency was replaced by kindness, what would I do personally ? In a world where money wouldn't matter so much I guess I would give out my time... I'll help out others, I would teach kids who are not so lucky...
