One of the few memories I have from being very little was being offered an Orangina by my great-grandmother' whenever we would visit her. Each time I have an Orangina now it's like taking a trip down memory lane, being a child at my great-grandmother's. No kidding ;-)
So needless to say I'm very attached to the brand Orangina and I guess its values. Past adverts have always been very funny and entertaining, and most of them were based on the fact you have to shake the bottle before you drink it (because of the pulp), as shown in this advert or that one.
So anyhow, looks like Orangina now wants to target children and adults alike. And this latest advert "Orangina, naturally juicy" is clearly targeting adults rather than kids I suppose. Which could explain why, despite the fact it's only been played once on UK television (1st August on E4), it has attracted hundreds of complaints from kid charities claiming the ad was far too raunchy. Have a look at the advert below.
What do you think ? Clearly it's a fantastic advert (especially when you look at the amazing making of further down) but yes, I can also see why some people would complain... It's certainly a bit naughty when you look at certain details in the video...
Now what's interesting is that in France, the ad went unnoticed ! In the UK, because of the polemic about its raunchiness it appears the video has been seen more than 700,000 times !
Have a go at reading comments about it on Ads of the world - quite interesting to see the cultural difference. Even the title sounds naughty in English when actually in French it refers to the pulp of Orangina...
