I mentioned yesterday how difficult it was nowadays to grab people's attention when it advertising a product/service. Jumping on the flashmob craze, Lastminute.com seems to have managed to surprise a handfull of travellers in Stansted, with their unexpected performance... When was the last time you went to the theatre ?
Ok, so apparently the performance is not that original as it is very similar to the Food Court Musical from Improv Everywhere, but altogether, it really shows that with a bit of creativity it is still possible to grab consumers' attention...
Via : Cedric Giorgi (in French)
