Buzz, Buzz, Buzz ...
A famous brand is celebrating its 35th birthday very soon and to celebrate, along with their buzz agency Passage piéton, they've decided to invite 35 bloggers to spend 35 hours locked in a still secret location, in a "Big Brother"-like event which will be live on the web...
In terms of creating some buzz for a brand, I though the idea was truly unique and original and I couldn't resist but say yes... Here is a little video preview...
The whole event will start at midnight on Friday the 16th of May and will last until 11am on Sunday, the 18th. 35 hours non stop, with 35 bloggers to celebrate the 35th birthay of a brand... Which brand? Well it's still a secret but have a look at the microsite 35heuresdulapin.fr and you should be able to guess !
Tu es toute mimine...et toi tu as eu droit à une maquilleuse :-)
Posted by: AmeliMelo | May 06, 2008 at 02:38 PM
Duracell?
Posted by: lolly | May 07, 2008 at 01:26 PM
@AmeliMelo: yes, and the "make up artist" was none other than Miss Marlene herself ;)
@lolly: WELL DONE !!!
Posted by: Sandrine | May 07, 2008 at 06:10 PM
"wiz seurti-faïve french blogueurs"... ;-)
Ben, alors, ils vont tous parler anglais les french blogueurs là-dedans ?
Bon, aller, je taquine... ;-)
Posted by: Graeme | May 12, 2008 at 01:53 PM
@Graeme: no, actually it'll be in French but I just wanted to mention it on my blog so they (the agency) let me record a teaser in English...
Posted by: Sandrine | May 12, 2008 at 08:35 PM