Made of Honour: Simple but Effective use of Social Media

I admit: despite being 32, I am a huge fan of RomCom and teen television drama. I loved Bridget Jones, I love Greys Anatomy and I am now a huge fan of recent tv serie Gossip Girl... So when I see an advert featuring Patrick Dempsey aka Dr McDreamy in Greys Anatomy, I'm bound to be the one improving the CPM by clicking on the banner !

Made of Honour is the latest RomCom/ChickFilm featuring Patrick Dempsey and the only reason I found out about it was through a Facebook banner on my profile... Who said Facebook advertising wasn't effective? ;o)

Onto the website in itself: Watch the Trailer, Enter the Site, Worldwide Release Dates and... Get your Own Wallpaper... Where you can upload you picture and pretend for a second that you're getting hitched with Patriiick....

When I saw Patrick & myself on the picture and the possibility to Facebook it, I thought... Great ! Sadly though when you Facebook it, it's no longer Patrick & yourself, but back to reality with the actress...

Anyhow, altogether, admitting the Facebook advert was targeted, I believe that this very simple use of Social Media should have a very high return on investment... What's your feeling ?

Comments

[Darika]

That is cute advertising. It's a shame ther personalised image doesn't follow through when posting on Facebook. They deffo missed a trick there.
I outgrew my Dempsey thing in the 90s, but admit I can't stop watching gossip girl...