UK Online Readership overtakes Newspaper Readership
How do I know ? I have just been reading the Spectrum Consulting's Online Buzz Report 2008 and here are some of the key findings based on a sample of 1,000 adults representative of the UK population :
1) online readership overtakes newspaper readership within the 15-44 years old age group in the UK
2) 12% of the population read a blog at least once a week *
3) Not surprisingly, the 16-34 years old are the biggest consumers of blogs...
You want to find out more ? The whole report is available on the Spectrum Consulting website.
* my comment : not to mention those who read a blog within knowing it's a blog
"12% of the population read a blog at least once a week"> actually it is 17% because 12% is people reading less than a day but at least once a week (same thing for quarter, otherwise everything would be more than 12% after the week).
Posted by: Vonric | February 11, 2008 at 10:37 PM