If you've already met me then you know how much of a Diet Coke addict I am. My friends carry on reminding me how bad it is to drink a litre of Coke per day. I wish I could stop but I can't....
But guess what ?! Well it's ok because as of now because Coca-Cola is launching Diet Coke Plus : one with added vitamins and one with antioxidants. Perfect ;o)
Well probably not perfect but Coca-Cola is certainly going to gain some additional 20-30 female customers by adding vitamins to the little cans of Diet Coke !
Funny how I thought it was kind of natural for a brand such as Danone to pursue the route of dermonutrition and how I find it weird for Coca-Cola to do the same. What do you think ?
Anyhow, get ready for a big advertising campaign in the UK for the launch of the "plus" versions this month !
ps: although I am a Diet Coke addict, I am not so sure about the taste of the antioxidant version...
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