Volvo is the example of yet another car manufacturer who thinks beyond tv with some online entertainment. Ford is obviously one of the other ones with its daily online comedy "Where are the Joneses" (I'll come back to it in another post). Renault in France also went along the web episodes route when they launched the New Twingo, with "L'affaire Twingo" where viewers had to find out through web episodes who stole the car from a famous French actress/model.
Back to Volvo and its Mr. Robinson's Driving School though. The serie is featuring the manufacturer latest hatchback, the C30 (Love it ? Hate it ?), which is targeted at a younger customer market than Volvo usual clientele.
Mr. Robinson's driving school is a serie of 16 weekly episodes, staring Craig Robinson, of the US version of the British comedy The Office.
I have just watched a couple of episodes and what's remarkable is that the videos are actually very entertaining and funny. No big marketing pitch to sell the Volvo C30.
A good example of online marketing - what do you think ?
Source: Contegious
