How I survived the "Duracell Boot Camp"
24 hours have gone by and I am still not sure how I survived this 35-hours-"Duracell-Boot-Camp" but one this is sure: this was a unique experience and I'm really glad I took part in it !
For those who do not feel like reading my previous posts, in a nutshell, to celebrate the 35th Birthday of the Duracell Bunny, Duracell (Procter & Gamble) worked with the agency Passage Piéton to create a buzz campaign - surely THE buzz campaign of 2009 !
WHAT WAS IT ALL ABOUT ?
35 bloggers were invited to stay for 35 hours in the Bunny House, located somewhere in the 5th arrondissement of Paris, and the whole event was to be streamed live on the web... The agency and the client thought only 2-3 of us would survive the whole 35 hours without sleeping. I bet most of us would stay and indeed... in the end, 28 out of 35 bloggers were still in the house !
HOW DID WE SURVIVE ?
How on earth did we managed to stay awake for 35 hours ? Well, to start with, it's hard to sleep when there is loud music being played all the time... Not to mention that every couple of hours we got the chance to experience new activities: dance lessons, cooking lessons, Brazilian music lessons, gym lessons, make-up activities, pole dancing lessons (!), theatre lessons, and even a session with an hypnotist... And parties as well of course... (and Red Bull !!!)
WHAT IS AN INTERESTING EXPERIENCE ?
It was a truly unique experience to live 35 hours non-stop with such a nice group of people, some of them I knew, some others I got the opportunity to meet and discuss with at lenght (that's the advantage of being stuck for 35 hours: you have plenty of time to talk !).
The whole sleep deprivation experience was also very interesting. It's amazing how your body can adapt itself: sure, after about 12 hours without sleeping, your body start feeling weak but you get used to it.
As for the live camera, it was also very interesting. When I watch "Big Brother" I tend to think "For God's sake, surely you know there are cameras around, how can you be so stupid ?!". Well, believe me or not, unfortunately or not, you forget about them very quickly...
WHAT WAS THE INTEREST FOR DURACELL ?
Some of you are probably wondering why would Duracell spend so much money and time setting up a mini "Big Brother" program for bloggers ?
First of all, I think the whole "35 hours" matched perfectly with the Duracell Brand Identity which is all about performance, endurance and being able to last longer than most other batteries...
As for the bloggers, well, for sure, not everyone read blogs... But the whole event was so big (come on, it's not everyday you have live program, except from Big Brother!), anyhow, the whole event was so big that it created a lot of buzz, not only within the bloggers' environment but also with other media such as TV or newspapers... I'd love to find out what's the return on investment of the whole campaign - but not sure I will ;o) So I guess I'll have to find out in Google out much the whole event helped the referencing of the brand on Google...
A FEW SPECIAL THANKS...
First of all to Marlène, who's probably the cream of the cream of all the PR people and whithout whom most of us wouldn't have signed up for the event ! Thanks also to everyone at Passage Piétons for being so nice: Guillemette, Vincent and Fred. And not to forget a huge thank you to July who works for Duracell. July herself is a huge fan of Big Brother and was as excited as us at the idea of having 35 bloggers stuck in a room for 35 hours. Very nice to have met you all !
SEE YOU SOON...
The prices for the bloggers who managed to survive the 35 hours is a print campaign of them being displayed all over Paris (4x3). Turns out 28 of us survived so we'll have a group picture displayed all over Paris - watch out next time you're there !!!
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